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The Pokemon go app has made Augmented Reality or AR a common term from being buzz word. The practical usages of AR has grown to multiple folds. This including the ability to make a strong impact in all businesses mainly in the area of sales, marketing in e-commerce space. Experience is the key to selling a product, this immersive experience brings a customer closer to a real life look and feel of a product at the ease of their home, work or where ever they maybe.
AR is the answer to increasing awareness and in-turn your revenues.

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In retail environment an ARE is akin to a Virtual Store (VS)

• A virtual store enables a customer to browse though products in the same manner as she would in the physical store.
• Ambience, which is critical to the shopping experience is not lost as it would in an ecommerce or online shopping scenario
• Customers can walk the store or jump to particular sections of the store using the navigation menu
• Customer can walk through the VS and select products to get more information about the product, see similar products and choose products to purchase them using in-built e-commerce functionalities
• A VS is particularly useful for pop-up or temporary stores where the VS can outlive the physical store and engage with customers on a continual basis

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In CPG sector ARE can  be used very effectively to display the breadth and depth of product portfolio by creating a temporary physical showroom and using it to create a virtual showroom

• The Virtual showroom will display products in the right context, enabling the customer to choose correctly
• Browsing through the brand showroom will increase brand engagement and brand retention resulting in increased sales
• Customer can select products to get more information about the product, see similar products and choose products to purchase using in-built e-commerce functionalities

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Property showroom will give the customer a more realistic idea of the property and inspire them to visit the actual location, have visual for daytime, night time, even during different seasons to give customers a true year round picture of the property. Same property can be offered in different furniture settings, upholstery, curtains and fixture so that they can make an informed choice

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Virtual Showroom allows the customer to get a feel of the inside of the car and is more engaging then simple pictures of the car. Customer can view the inside and outside of the automobile in the virtual showroom, which helps increase engagement with the brand. It gives customer a more realistic idea of the offerings of the car dealer.

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