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vStore360 - AR Environment

The Pokemon go app has made Augmented Reality or AR a common term from being buzz word. The practical usages of AR has grown to multiple folds. This including the ability to make a strong impact in all businesses mainly in the area of sales, marketing in e-commerce space. Experience is the key to selling a product, this immersive experience brings a customer closer to a real life look and feel of a product at the ease of their home, work or where ever they maybe.
AR is the answer to increasing awareness and in-turn your revenues.

Retail – Virtual Store

Retail – Virtual Store

In retail environment an ARE is akin to a Virtual Store (VS)

  • A virtual store enables a customer to browse though products in the same manner as she would in the physical store.
  • Ambience, which is critical to the shopping experience is not lost as it would in an ecommerce or online shopping scenario
  • Customers can walk the store or jump to particular sections of the store using the navigation menu
  • Customer can walk through the VS and select products to get more information about the product, see similar products and choose products to purchase them using in-built e-commerce functionalities
  • A VS is particularly useful for pop-up or temporary stores where the VS can outlive the physical store and engage with customers on a continual basis

Product Portfolio Virtual Showroom

Product Portfolio Virtual Showroom

In CPG sector ARE can  be used very effectively to display the breadth and depth of product portfolio by creating a temporary physical showroom and using it to create a virtual showroom

  • The Virtual showroom will display products in the right context, enabling the customer to choose correctly
  • Browsing through the brand showroom will increase brand engagement and brand retention resulting in increased sales
  • Customer can select products to get more information about the product, see similar products and choose products to purchase using in-built e-commerce functionalities

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